Yes, and most clients do. A common path is launching with a Growth build, then moving into a CRO retainer once traffic data comes in. Others start on a maintenance retainer and graduate to a rebuild when they outgrow their theme.

Retainers run on a 3-month initial term. Enough runway to audit, ship, and measure real improvements rather than one-off tweaks. After that, you can pause or cancel with 30 days' notice. Annual plans save 15%.

The starting price covers the full scope listed on each card. The number grows only if your project does - more sections, more integrations, or extra page templates. You'll see the exact figure in your proposal before we start, and that's the figure you pay.

Migrations and integration-heavy builds vary too much to put one honest number on. Catalog size, data migration, and ERP/3PL connections each change the scope. We'll give you a fixed quote after a 30-minute scoping call  and it stays fixed once we agree on it.

It comes down to your foundation. If your theme is slow, hard to edit, or held together by apps and patches, a fresh build usually costs less than fighting it. If the bones are good and you want more revenue from the traffic you already have, a retainer is the faster path. Either way, our free audit will tell you which one you actually need.

No, we build and optimize on both standard Shopify and Plus. Plus unlocks checkout customization and B2B features, and we'll tell you honestly if your store would benefit from upgrading (most under ~$1–2M/yr don't need it).